John Varvatos based his unique brand on uniting Old-World craftsmanship and refined tailoring with modern textile innovations and a rock-and-roll sensibility. Originally a collection of tailored clothing and sportswear, today the Varvatos line includes shoes, accessories, and a range of distinctive fragrances.

Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle brand that includes much more than apparel. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s Designer of the Year in 2007.